Chemical Guys Mr. Pink is a super concentrated maintenance shampoo that is fun and effective to use. Why does it work so well? Mr. Pink is packed with premium super polymers that encapsulate road grime, contamination build-ups, and dirt within foaming bubbles so that you can safely and easily cleanse your paint! The particles become encapsulated by the super polymers so they are not ground in to the paint by your wash mitt, instead they glide off the surface with a steady stream of water. It is the perfect maintenance shampoo as its pH-balanced formula that is tough on dirt, yet gentle on your existing coat of sealant or wax. This allows you to thoroughly clean your paint without stripping off any protection! Mr. Pink is extremely concentrated for a 1:4000 dilution ratio. This means you could literally apply a few drops of shampoo to your 5-gallon bucket and you will have enough suds to wash safely and effectively! We recommend putting about a half ounce to one ounce per 5-gallon bucket to be extra safe but even still this is an incredible value! As always Chemical Guys adds a pleasant scent for the perfect finishing touch. Washing your car has never been as fun as it is with Chemical Guys Mr. Pink!